Digital transformation, schmigital transformation

I recently wrote a blunt guest commentary for CRN Magazine in Australia on the current popularity around “digital transformation”.

It’s the current buzz word that partners are leaping onto the bandwagon and using all kinds of monikers to differentiate themselves including terms like “productivity transformation”, “business transformation”, “digital workflow”, “digital collaboration”, “digital workspace”, and any other variation. (Is this a digital blog?) 

That’s not to say we can’t use those words, but before jumping onto the bandwagon as people tend to do to say they “do” the current fad, I think partners really need to have a think about what it is they do and where they fit in part of the digital transformation landscape – and are they just a supplier of goods & services that support it, or an actual part of the conversation.

Read on here…

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