Mimecast: a case study in how NOT to write ads

For the past few weeks myself and a number of colleagues who work with Microsoft products have seen our Facebook feed continually lit up with ads like this from Mimecast: Before I go any further let me apply a disclaimer: I have no beef with Mimecast. I am not on the payroll of a competing…… Continue reading Mimecast: a case study in how NOT to write ads

Cloud for nothing and your disk for free

A few small conversations have resonated with me lately around public cloud offerings. The first conversation went like this… Person: I hate Go_gle Docs sometimes, the formatting is just terrible. Me: Why don’t you try Office Web Apps as part of Office 365? They do a great job of maintaining document fidelity while presenting you…… Continue reading Cloud for nothing and your disk for free