In this episode, Alistair Pugin and I discuss all the recent hubub Microsoft has been making about #yearofyammer and ask if it’s all just marketing hype, or if there’s some substance behind it and Yammer is about to pull some serious punches at Ignite. https://youtu.be/y24REwRqjXA
Tag: marketing
Mimecast: a case study in how NOT to write ads
For the past few weeks myself and a number of colleagues who work with Microsoft products have seen our Facebook feed continually lit up with ads like this from Mimecast: Before I go any further let me apply a disclaimer: I have no beef with Mimecast. I am not on the payroll of a competing…… Continue reading Mimecast: a case study in how NOT to write ads