How Exclaimer helped in the Paradyne acquisition

One of the most important steps when proceeding with an acquisition is informing customers, partners and suppliers.

While an email blast or press release will surely get the attention of most of the people you want to contact, undoubtedly there will be some who don’t get the message for one reason or another.

As Paradyne had not long ago implemented Exclaimer Cloud – Signatures for Office 365 and had been using the Banner field to promote our webinars and events – I chose to re-purpose this section to inform everyone we emailed about the impending change to our email address, due to our acquisition by ████████████.

Read on in my guest blog: Using Exclaimer Cloud – Signatures for Office 365 for company mergers.

Using Exclaimer for cloud-based email signatures

A few years ago I wrote a blog piece called How to add signatures and disclaimers in Exchange Online. This utilised the out of the box capabilities of Exchange Online and for the most part was relatively functional.

At the time I knew that Exclaimer and other similar solutions existed to provide a more unified signature – however they always required either an on-premises server or client-side agent. My issue with this was that I didn’t feel there was point utilising a signature management system that only worked for Outlook on the desktop, especially when the drive to the cloud was also leading to an increase in mobility and device variance.

Since that time Exclaimer has released a cloud version of their solution, known as Exclaimer Cloud – Signatures for Office 365. I implemented this for Paradyne and we have enjoyed consistent signatures regardless of what interface we used to create emails – Outlook on the desktop, mobile, or Outlook on the web (aka OWA).

The main oddity is that for years we are so used to seeing our email signature at the bottom of the new email window – whereas after implementing Exclaimer Cloud that was no longer required, so this took a few days of getting used to.

I’ve written a guest blog piece for Exclaimer comparing the management of signatures in Exchange Online vs. Exclaimer Cloud. One of the things that IT Managers will appreciate from this solution is that after they implement Exclaimer Cloud – they can hand off control to HR or marketing to manage it, and ultimately pay for it out of their budgets. 🙂