It’s not my place to argue with the marketing professionals who decided to name Office 365. It does make sense as to why they did it.
The problem is that it causes confusion in the marketplace for those who don’t understand what’s in a product name – they just care about the product.
In my latest piece at BoxFreeIT I talk about why Office 365 is not actually Office in the cloud.
Personally I think it should have been named something like “BackOffice 365”. Effectively that’s what it is – Exchange Server, SharePoint Server (with Office Web Apps), Lync Server in the cloud.
Discover more from Loryan Strant, Microsoft 365 MVP
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It was a welcome name after having to deal with BPOS for two years… BPIO was the base for that name. Business Productivity Infrastructure Optimisation….